One of our goals for this year was to find out the formula of the Polaroid film and produce it, we didn’t achieve it, but we almost did. On the last days of 2009 we can happily say that there will be Polaroid film for many years to come and we will sell it at [...]

There’s no doubt about how this photographic invention transformed our way of using and enjoying photography and how it has been influencing the pop culture for almost 30 years.
Even now, when digital photography is everywhere, it can’t be denied that Polaroid beats it in terms of immediacy, quality, and resource simplicity. The genius behind [...]