A new chapter on the history of photography has been written.  We are pleased to celebrate with all you, photographers, artists, amateurs and enthusiasts of analog instant photography, who have trust, as we did, that this format wouldn’t disappear.
In parallel with The Photographers’ Gallery in London (April 24) and the SofortBildShop Berlin (April 30), we’ll [...]

One of our goals for this year was to find out the formula of the Polaroid film and produce it, we didn’t achieve it, but we almost did. On the last days of 2009 we can happily say that there will be Polaroid film for many years to come and we will sell it at [...]