Athleta doesn’t have time but it has space. In time and in sports. It is a journey in the principle of resilience, in discovering your limits through your body. In the name of the goal to be reached, the point to be scored, the sacrifice to be made. The glory is fleeting, and you are still chasing the chimera. It’s not always reached. And so, you start again, you return to the snow, you go back once again to the pool, you prepare your gym bag and you lock yourself in the gym. There is a perverse mentality to playing at a highly competitive amateur level. The beginning of a struggle that is fundamental to feel the blood flowing.
Athleta is about telling this story in photos. It is the essence of strength and the absence of failure. That’s something that just doesn’t exist, when you know that you’ve given your all. The desire to try when there is no money to be won, but with simply the idea of being the best. These are pages to be looked at, explored and understood. They are images that have soul and touch the soul. They are details to discover. They are journeys to make.
Athleta is the words of sport. Texts that go with the pictures. Creating the
atmosphere, giving a personal interpretation – a very personal interpretation. Let everyone do what they want. Read, look and reflect. Putting their own emotions in perspective as they think best.
Athleta is our idea of sport. If you are already sniffing the pages to savour the smell of the paper, then it’s also your idea. Of life.
Athleta is a biannual magazine printed in Italy.
CONTRIBUTORS ISSUE 05: Boogie, Caterina Favaro, Chloe Olewitz, Francesco Costantino Ciampa, Gautier Pellegrin, Giovanni Gallio, Henry Hung, Laura Stella Motta, Leonardo Bornati, Lorenzo Fabiano, Margareth Gaspàr, Mark Griffiths, Matteo Fontana, Mattia Garzotto, Oliver Cable, Ramon Zuliani, Raul Buitrago, Sara Capovilla.
TRANSLATIONS: Peter Mead, Madison Solow, Chiara Tenderini
GRAPHICS: Alessandra Pavan
176 pages //
printed on uncoated paper 100gr //
cover 250gr //
dimensions 230mm x 270mm //
texts in Italian and English /