This new work is part of the collection with which Experimenta Libros pays tribute to the greats of Ibero-American graphic design. Under the direction of Sonia Díaz, Felipe Taborda and Gabriel Martínez, this series explores the legacy of the most influential designers in our region. This second volume is dedicated to Pepe Cruz Novillo, who is rightfully presented as the man who designed Spain, and whose work -in the words of Lorenz Lopetz Gianfreda (Büro Destruct)- captures all the elements that all designers yearn for in their creations: it is visually striking, clean, timeless, and yet, with a vivid rhythm.