From its origins as a microscope manufacturer, Leica integrated photography into everyday life by introducing the first 35 mm camera in 1914. Leica's century-old tradition of creating quality cameras and lenses highlights the true essence of what a camera is and sets the company apart from the powerful Japanese digital single-lens reflex (DSLR) camera brands.

Each issue of MAGAZINE B analyzes a particular brand, sharing the stories of the people behind the product; this includes the culture of the executives, employees, customers, and communities that create and sustain the brand. Since 2011, MAGAZINE B has published 95 issues. Each edition is as timeless as the brand to which it is dedicated: the philosophy and practices of these great brands stand out for their consistency and focus as well as the quality of their products.